Here is a short blog post on the basics to get started with Banner advertising and advantages of using banner advertising in your online blogging business
BANNER ADVERTISEMENT BASICS
Static banners – these banners remain the same for every internet user and load on each page that is selected. A single banner is displayed by just one advertiser per web page.
Rotated banners – these banners change for each and every internet user visiting a website. A different banner is thus advertised to internet users. Here multiple banners can be advertised for every one or a variety of advertisers.
.cgi Banner rotation – once an internet user loads a web page, a .cgi script program can be used for a banner designed for rotation. This program will determine that a banner has been displayed on a web page and also log the amount of times that it is clicked on by a user. The program is also set up to allow an internet user to be automatically redirected to a new website (i.e.: the advertising company’s home page).
CTR - a CTR is determined by dividing the number of times a banner advertisement is displayed by the amount of clicks it receives by a user.
BANNER ADVERTISING ADVANTAGES
Increase website traffic
Increase sales of products and or services
Notify a targeted audience of new products and or services, special deals and discounts
Circulate ideas regarding a specific topic
Create brand awareness (i.e.: get the public to remember your company’s name and products or services)
Here is a colloection of top 15 Affiliate Marketing Tips from Amy Lynn Andrews
Focus on relationships first. Affiliate marketing is all about trust. When a friend recommends a product to you, you listen. Not so much when just any old Joe does. In fact, if you’re like me, it makes you skeptical.
Focus on building traffic next. More traffic means more eyeballs and therefore more people who will potentially buy the product(s) you promote.
Promote products you can genuinely recommend, preferably because you’ve used it yourself, or because you can confidently promote it based on solid evidence that it’s a good product.
Promote products you are already using. When I started this blog, it was a no-brainer to sign up as an affiliate with Bluehost since that’s the hosting company I was already using myself. Food blogger? What’s your favorite cookware? Write a post about it. Craft blogger? What’s your favorite crafting tool? Write a post about it.
Review your old posts and look for affiliate opportunities. Have you ever mentioned a product, perhaps in passing, that you use? Maybe you didn’t even think about it at the time, but is there an affiliate program for it? Find out (just google “affiliate program [product/company]“) and update those posts with your affiliate links.
Think of what your readers will realistically buy. You have to know your audience. If your blog is mainly about living frugally, they’re probably not going to buy luxury products. I know, obvious.
Think of how much your readers will realistically spend. When I was writing my ebook, I was stuck on pricing. I asked around for opinions. Surprisingly, a number of people suggested I price my ebook at $47! The idea behind this was to price according to value, not size. But in my mind it was crazy. My network was composed of a lot of stay-at-home mom bloggers, many deal bloggers and my collective audience was comprised mostly of women without a whole lot of disposable income. I knew there was no way anyone was going to pay $47 for my 30-page ebook.
Having said that, don’t just promote products that don’t cost a lot. If there is a truly useful product that’s on the pricier side, it can still be worth the promotion even if only a few people buy it. If it’s a product of exceptional quality that is truly a good investment (i.e. KitchenAid Mixer) or if it’s a product that’s unique, specialized or one-of-a-kind (and you’ve used it yourself), go for it.
Think of when your readers will realistically buy. Maybe you should avoid holidays (when people are away from their computers like July 4) or maybe you should target holidays (like the day after Thanksgiving) but know the difference.
Promote products within a post, not just in your sidebar. Include your personal experience with the product. Your own photos of yourself using the product are excellent.
Be honest. Talk about what you like a don’t like. Be fair and build trust. It will serve you well later.
Having said that, there have been many discussion among bloggers about whether you should post a negative review or not. I’m all for honesty, but I would first contact the company and let them know your post won’t be totally favorable. Maybe they can fix it or maybe you can just skip the review altogether.
Use effective calls to action in your posts. Do you end your posts well?
Have you ever tried blurring pieces of your blog post, usually the most important section of your blog post which creates curiosity and forces your blog visitors to take action? When I searched for a wp plugin that helps me accomplish this feature, there is no wordpress plugin available that does this blurring of content. I decided to create a plugin myself that can blur any text or even images and creates some sort of curiosity within blog readers to get the content revealed
This helps the blog admin get the content shared across Facebook / twitter and Google Plus.
Readers feel they are being denied something and that creates physiological force to take action which can be sharing your content which leads to the next process of conversion. When used effectively this technique can yield you great long term results.
Get started with WP Blur below
Below is the live demo of the plugin where text and image portions are blurred and hidden, it can be unlocked only by sharing.
Paper theme is very powerful wordpress sales page and squeeze page creation theme. It is from the labs of renowned Robert Plank an Lance Tamashiro. See Paper theme in action in below video. You will be surprises to know the price of this theme for unlimited usage.